Privacy Policy
Effective date: July 22, 2026
The Veritas Ethos is a brand operated by Kalince Holding LLC ("Kalince Holding," "we," "us," or "our"), a limited liability company organized under the laws of the State of Wyoming, with its principal place of business in Sheridan, Wyoming. This Privacy Policy explains how we handle information in connection with theveritasethos.com (the "Site").
This Site is informational only — it does not have a shopping cart, account system, or checkout of its own. Every purchase is completed on Etsy.com through our shop, The Veritas Ethos, under Etsy's own Privacy Policy and Terms of Use, not this one.
By using the Site, you agree to the collection and use of information as described in this Policy. If you do not agree, please do not use the Site.
1. Information We Collect
We do not operate an account system, checkout, or contact form on this Site, so we do not directly collect your name, email address, shipping address, or payment information through theveritasethos.com.
Information collected automatically. Like most websites, we and our service providers may automatically collect limited technical information when you visit the Site — such as your IP address, browser type, device type, general location, referring or exit pages, and the dates and times of your visit — through server logs and analytics tools.
Information from Etsy and our fulfillment partner. When you click through to shop on Etsy, any information you provide to complete a purchase — such as your name, address, payment details, and order history — is collected and processed by Etsy, Inc. and, to fulfill and ship your order, by our print-on-demand manufacturing partner, under their own privacy policies, not this one.
2. How We Use Information
Any technical information we collect automatically is used only to operate, secure, and improve the Site — for example, to understand aggregate traffic patterns, diagnose errors, and prevent abuse. We do not use it to build individual profiles or for targeted advertising.
3. Analytics and Cookies
We use Vercel Web Analytics and Vercel Speed Insights, which are designed to measure aggregate site performance and usage without setting tracking cookies.
If enabled, this Site also uses Google Tag Manager and, through it, Google Analytics, which do set cookies to measure site usage. Those tools do not load, and no related cookie is set, until you accept the cookie banner shown on your first visit — declining keeps them off entirely, and you can change your choice at any time by clearing your browser's local storage for this Site.
You can also control cookies through your browser settings. Disabling cookies will not affect your ability to browse the Site or click through to shop on Etsy.
4. How We Share Information
We do not sell personal information. Because this Site does not collect personal information directly, there is generally nothing beyond the limited technical and analytics data described above for us to share — and we only share that with the hosting and analytics providers (such as Vercel and, if enabled, Google) who help us operate the Site.
5. Third-Party Services and Links
This Site links to third-party platforms we do not control, including our Etsy shop, Instagram, and Facebook. Once you leave this Site, the third party's own privacy policy applies — we encourage you to review Etsy's Privacy Policy before completing a purchase.
Our products are made to order through a print-on-demand manufacturing partner that prints and ships orders directly to Etsy customers on our behalf. That partner processes the order and shipping information Etsy provides to it, under its own privacy policy.
6. Data Retention
The limited technical and analytics data described above is retained only as long as reasonably necessary for the purposes described in this Policy, consistent with our analytics providers' own retention practices.
7. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect the Site and any information it processes from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children's Privacy
This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 in violation of the Children's Online Privacy Protection Act (COPPA).
9. Your Privacy Rights
Depending on your state of residence, you may have rights under U.S. state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) and similar laws in other states. These rights may include the right to know what personal information we hold about you, the right to request deletion or correction of it, the right to opt out of the "sale" or "sharing" of personal information (we do not sell or share personal information as those terms are defined by applicable law), and the right to non-discrimination for exercising your privacy rights.
Because this Site does not collect personal information directly, rights relating to your purchase itself (such as access to your order history or payment information) are best directed to Etsy. To reach us about anything this Policy does cover, contact us at hello@theveritasethos.com.
10. International Visitors
We are based in the United States, and any information we collect is processed and stored in the United States. If you access the Site from outside the United States, your information will be transferred to and processed in the United States, which may have data protection laws different from those in your jurisdiction.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated effective date. Your continued use of the Site after changes take effect constitutes acceptance of the revised Policy.
12. Governing Law
This Privacy Policy is governed by the laws of the State of Wyoming, without regard to its conflict-of-laws principles, except where superseded by applicable federal or state privacy law.
13. Contact Us
If you have questions about this Privacy Policy, contact us at hello@theveritasethos.com, or by mail at Kalince Holding LLC, Sheridan, Wyoming, United States.